Pop culture
from East
to West
17-18 OCTOBER | BRUSSELS EXPO
Saturday from 10am to 7pm – Sunday from 10am to 5pm
Time to meet your heroes
The largest pop culture gathering of the Benelux is back, with a new cape.
For the Autumn editions, Made in Asia, Heroes Comic Con and GameForce have merged into one geeky festival with clear-cut zones and tons of atmosphere: Heroes World.
Your Universes Beyond the Screen
It’s a new realm where you can discover the best of Asian pop culture, meet world-famous actors, artists, and experts, browse through hundreds of specialised vendors, and get your geek on in games, workshops, tabletop games, nostalgic decors, and more surprising experiences.
Actor Line-up
Discover our zones
Your doorway to the wonders of Asia—from Japan to Korea, all the way to China!
Let your fandom sprout bloom with once-in-a-lifetime actor encounters!
The finest minds and steadiest hands of the universe gather in the Creators Cave!
Where you’ll need 8 arms to go nuts on all keyboards, controllers, cards, and dice.
The ultimate hotspot to hunt down all the geeky treasures you’ve been dreaming of.